If you’ve ever wanted to see grown adults voluntarily throw themselves down a very steep hill in pursuit of a large wheel of cheese, you’re in luck — because that’s exactly what happens every spring bank holiday in Gloucestershire. Welcome to the annual Cheese Rolling event at Cooper’s Hill, one of England’s most entertaining and chaotic traditions. And yes, it’s as bonkers as it sounds.
Held every late May, the goal of this gloriously chaotic competition is simple: chase a 9 lb. round of Double Gloucester cheese down a grassy hill and try to catch it. Spoiler alert: you probably won’t catch the cheese — it tends to reach speeds of up to 70mph. But if you’re brave (or slightly mad) enough to give it a go, and you’re the first to reach the finish line at the bottom, that cheese is yours to keep. For everyone else, it’s just as fun to watch, picnic, and cheer from the sidelines without risking life or limb.
CRW_2961_RJ by michael warren licensed under CC by 2.0
The History of the Cheese Rolling Contest
Cooper’s Hill Cheese Rolling dates back centuries in the U.K., though nobody knows the exact year it started. Some say it’s been going on for over 600 years, possibly as part of ancient pagan festivities marking the start of summer. Others believe it began as a way to claim grazing rights on the common. What we do know is that by the 1800s, the event was already well-established and quite popular with the locals.
In recent years, it’s grown into something much more well-known thanks to viral videos showing chaotic tumbles, cheering crowds, and impressive triumphs. The local cheese, Double Gloucester, has legendary status within the event, crafted to be sturdy enough for rolling and distinctive enough to prize. Most of the participants aren’t professionals or athletes — they’re people who just fancy a go and don’t mind a few bruises. It’s still very much a homegrown, community-led affair, despite its growing reputation around the world.
What to Expect There
First of all, prepare yourself — it’s steep. Cooper’s Hill sounds innocent enough, but when you’re standing at the top looking down, you realize why people compare it to falling rather than running. The slope reaches a gradient of 50%, which means competitors often end up bouncing, tumbling, or sliding their way to glory. The races are divided into several rounds — notably, in addition to the traditional downhill events, there are now uphill races for men, women, and even children, offering a tamer alternative for those less inclined to chase cheese at breakneck speed.
Spectators usually arrive early to grab a good spot along the sides or bottom of the hill. There aren’t formal seating arrangements, so bring something to sit on and wear shoes that can handle uneven ground. There are stewards and safety staff, but it’s a “watch-your-own-elbows” kind of day. Keep an eye on kids, be mindful of slippery grass in wet weather, and if you’re thinking of racing, just know that injuries are fairly common. Local volunteer medics are on standby for strains, sprains, and the occasional dislocated shoulder. It’s all part of the experience.
Planning Your Visit: How to Get There and Where to Stay
Cooper’s Hill is located near the village of Brockworth in Gloucestershire, in the southwest of England. If you’re driving, aim for Brockworth or nearby Gloucester. Be aware that parking near the event is limited and fills up fast, so many visitors opt to walk from the village or use park-and-walk services set up for the event. Public transport is another option; Gloucester is well-connected by train and bus, and from there, you can catch a taxi or local transport to get closer to the hill.
When it comes to staying overnight, you’ve got a few choices. Brockworth has some small guesthouses for those who want to stay as close as possible to the action, while the city of Gloucester has more options including hotels, B&Bs, and pubs with rooms. Booking in advance is a very good idea, especially if you’re planning to visit during the cheese rolling weekend. Whether you want a basic room or something with a little more comfort, the surrounding area has plenty of accommodation to suit different budgets.
What Else to Do in the Area While You’re There
While the cheese rolling is undoubtedly the main attraction, there’s a lot more waiting for you in this part of Gloucestershire. Gloucester itself is a historic city packed with character. The cathedral is a must-see—it’s one of the most impressive in England and even had a starring role in the Harry Potter films. The city is also home to several interesting museums, including the National Waterways Museum, which gives a great look into Britain’s canal history.
Just a short drive away, you’ll find the rolling hills and picturesque villages of the Cotswolds. This “Area of Outstanding Natural Beauty” offers peaceful walks, charming pubs, and classic English countryside views. Villages like Painswick, Bibury, and Bourton-on-the-Water are well worth a visit. If you enjoy walking, the Cotswold Way passes right through the area and includes trails near Cooper’s Hill, so bring your walking boots and explore on foot.
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FAQs:
Q: What time does the cheese rolling event start?
A: The first race usually begins around midday, though spectators start arriving by late morning to find viewing spots. It’s wise to get there early to avoid road closures and crowds.
Q: Is there an entry fee to watch or participate in the event?
A: No, it’s completely free to attend and take part. There’s no official registration — just line up if you’re racing, or grab a spot to watch.
Q: Can children participate in the cheese rolling?
A: Children can’t take part in the downhill cheese rolling due to safety concerns, but there’s usually an uphill race or other activities for younger kids.
Q: Are pets allowed at the event?
A: You can bring dogs, but keep them on a leash at all times. The hill gets busy, noisy, and chaotic, which can stress out animals — use your judgment.
Q: Are food or drinks available on-site?
A: There are usually local vendors selling snacks and drinks, but options are limited. Many visitors bring picnic food, especially if they plan to stay for several hours.
Q: What should I wear to the event?
A: Dress for the outdoors — sneakers or walking boots, comfortable clothes, and something waterproof just in case it rains. The field can be muddy or slippery even on a sunny day.
Have you ever been to the Cooper’s Hill Cheese-Rolling Event? Tell us all about it in the comments!
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